Understanding U

MHealthy, U-M’s faculty and staff health and well-being program, contacted MM&D to develop and design an identity, logo, and campaign for their mental and emotional health programs. They wanted materials that would reduce the stigma of mental health while promoting their resource website (which MM&D also designed and developed). We created an approachable and friendly “Got Feelings?” campaign featuring bright colors with photos of different types of people experiencing different types of emotions to stress the theme that mental health is a normal part of being human and affects us all.